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Retargeting Outperformed General Sites in 2011

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.read more

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The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing survey voiced a broad range of complaints, from not...

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2012 PRO Award Winner: PHD for Bissell

Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner . read more

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2012 PRO Award Finalist: Ryan Partnership for Unilever

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store. read more

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2012 PRO Award Finalist: Barnes & Noble College Marketing

Norton by Symantec partnered with Barnes & Noble College Marketing to increase brand awareness among the college audience. read more

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Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign

By Kailei Richardson Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping...

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DMA Debuts Data-Driven Marketing Institute

The Direct Marketing Association introduced the Data-Driven Marketing Institute yesterday, an initiative it hopes will help the industry educate consumers about the way data-driven marketing helps...

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Optimizing Your Online Ad Spending Across Platforms

By Kerry Morris Too often a marketer’s audience definition – the list of specific users they want to reach – is trapped within each media platform. There is huge opportunity to make audiences portable...

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Your CTO May Hold the Keys to Digital Converged Media

By Jon Schepke When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.read more

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Taking Interest-Based Advertising – and Self-Regulation – into Mobile...

By Lou Mastria One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications. read more

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