Retargeting Outperformed General Sites in 2011
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.read more
View ArticleThe Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing survey voiced a broad range of complaints, from not...
View Article2012 PRO Award Winner: PHD for Bissell
Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner . read more
View Article2012 PRO Award Finalist: Ryan Partnership for Unilever
Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store. read more
View Article2012 PRO Award Finalist: Barnes & Noble College Marketing
Norton by Symantec partnered with Barnes & Noble College Marketing to increase brand awareness among the college audience. read more
View ArticleSecret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
By Kailei Richardson Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping...
View ArticleDMA Debuts Data-Driven Marketing Institute
The Direct Marketing Association introduced the Data-Driven Marketing Institute yesterday, an initiative it hopes will help the industry educate consumers about the way data-driven marketing helps...
View ArticleOptimizing Your Online Ad Spending Across Platforms
By Kerry Morris Too often a marketer’s audience definition – the list of specific users they want to reach – is trapped within each media platform. There is huge opportunity to make audiences portable...
View ArticleYour CTO May Hold the Keys to Digital Converged Media
By Jon Schepke When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.read more
View ArticleTaking Interest-Based Advertising – and Self-Regulation – into Mobile...
By Lou Mastria One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications. read more
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